CANADIAN ASSOCIATION OF MEDIA EDUCATION ORGANIZATIONS

 

 


Educators Endorse Cable in the Classroom
As Alternative to Controversial YNN

For immediate release . . February 25, 1999

Cable in the Classroom (CITC), a public service initiative that provides commercial-free programming to schools, is being hailed by educators as a strongly preferred alternative to the Youth News Network (YNN).

YNN has met with serious opposition from teachers, parents and school officials for bringing advertising into the schools. It requires compulsory viewing of 2 minutes of commercials per day as well as a single-bias news broadcast produced by unknown sources.

Cable in the Classroom, with its commercial-free mandate and wide selection of programming from 38 established networks, has earned the support of educators, teachers' organizations and media education experts across the country.

Jan Eastman, President of the Canadian Teachers' Federation that represents more than 240,000 teachers across Canada, endorses Cable in the Classroom as a resource that supports curriculum."Cable in the Classroom is offered commercial-free and teachers have copyright clearance to use the materials if, when and how they choose."

On the other hand, YNN represents an insidious and aggressive takeover of instructional time and curricula content, with students as a captive audience. Parents, teachers and students should be concerned. Ministries of Education should be expressing their opposition to this crass commercial venture. The CTF is proud to join with the many community and national groups that refuse to sell out our students."

Dr. John Pungente, President of the Canadian Association for Media Education Organizations (CAMEO) also supports Cable in the Classroom."It is a very positive teaching tool for educators. It facilitates critical thinking and awareness about popular culture, and provides excellent media literacy programming. Most importantly, unlike YNN, it is completely free of advertising."

Teachers can choose from over 360 hours of commercial-free Cable in the Classroom programming per month, taping programs at home or at school and using them according to their needs. Many programs also have lesson plans and other support materials to encourage active learning.

Launched in 1995 by Prime Minister Jean Chretien, CITC was developed in response to teachers' requests for access to cable television programs to enhance their curriculum. Already, cable company members have connected over 8,600 schools, providing free cable hook-up and ongoing service.

Media contact:

Leah Geller
Tel: 613-233-3033 ext. 242
Fax: 613-233-8750
E-mail: geller@ccta.com

 


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